The 18-Month Action Plan for Agent Commerce
A concrete timeline for getting your brand agent-ready. What to do in what order.
Blog
Writing about agentic commerce, AI shopping, and what it means for brands.
From SEO to AEO: The New Optimization Playbook
60% of searches now result in zero clicks. Here's how to optimize for the AI that answers instead.
The Invisibility Principle: Why You Won't Notice The Shift
The most profound technological shifts don't announce themselves. They seep into behavior so gradually that by the time you notice, you can't remember the before.
The Funnel Collapse: Why Your Marketing Strategy Is Obsolete
The marketing funnel survived every transition—catalogs, retail, e-commerce, mobile. Agentic commerce doesn't optimize it. It collapses it.