The Decision Stack: How Agents Actually Buy
Every agent purchase moves through five stages. Here's how to win at each one.
Blog
Writing about agentic commerce, AI shopping, and what it means for brands.
The Data Stack: Three Layers Every Brand Needs
For most companies, the biggest gap is data infrastructure. Here's what to build and in what order.
The Walled Garden Problem: Why Your Amazon Reviews Don't Help
Amazon actively blocks AI agents from reading reviews. Here's what that means for your social proof strategy.
Share of Model: The Metric That Replaces Page Rank
How to measure and improve how prominently your brand appears in LLM responses.
The Certainty Score: Why Complete Data Wins
AI agents don't like to be wrong. Here's how to calculate whether they'll recommend you.
Feature Flags in Next.js Without the Platform Tax
LaunchDarkly wants you to talk to sales. PostHog wants to be your whole analytics stack. Here's how to add feature flags in five minutes with zero infrastructure.
Why Protocols Matter More Than Platforms
Everyone's debating which AI platform wins commerce. They're watching the wrong layer.
The 18-Month Action Plan for Agent Commerce
A concrete timeline for getting your brand agent-ready. What to do in what order.
From SEO to AEO: The New Optimization Playbook
60% of searches now result in zero clicks. Here's how to optimize for the AI that answers instead.
The Invisibility Principle: Why You Won't Notice The Shift
The most profound technological shifts don't announce themselves. They seep into behavior so gradually that by the time you notice, you can't remember the before.
The Funnel Collapse: Why Your Marketing Strategy Is Obsolete
The marketing funnel survived every transition—catalogs, retail, e-commerce, mobile. Agentic commerce doesn't optimize it. It collapses it.