Growth & revenue systems
Build a demand engine that sales can actually use. Positioning, pipeline, forecasting, content, events, CRM, and the handoffs between them.
Growth diagnostics · GTM plans · Demand generation · Revenue operations Cross-functional operator · Las Vegas + anywhere
I take on the important work that falls between teams.
I'm the person you call when the problem is messy, the answer isn't obvious, and getting it done takes more than one kind of expertise.
Commerce · Growth · Revenue · AI — focused projects, advisory work, fractional roles, and the occasional weird problem.
$50M+annual client ad spend overseen
$3M+annual contract value closed
50%year-over-year growth, four years running
50+brand accounts across commerce
What I can own
Breadth is useful when the work crosses boundaries.
I've worked across the whole system—finding demand, closing revenue, running commerce, leading teams, and building the tools underneath it.
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AI visibility for agencies & B2B
Find out where your company or clients appear in ChatGPT, Gemini, and Perplexity—and why competitors are getting recommended instead.
Visibility audits · Category studies · Citation analysis · GEO / AEOSee the full service →02Amazon & retail media
Fix the expensive parts of Amazon: advertising, marketplace growth, catalog problems, measurement, and the operating system behind it all.
Account audits · PPC & DSP · Marketplace strategy · Fractional leadershipSee the full service →AI workflows & internal tools
Turn slow, repetitive work into working software and agent workflows. Built around the way your team already operates.
Workflow audits · Prototypes · Reporting automation · Team trainingGood places to start
A clean first engagement. No six-month courtship.
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Diagnostic sprint
A focused audit, a direct readout, and a ranked action plan.
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Build project
A working system, workflow, research program, or go-to-market asset.
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Ongoing advisor
Regular access for decisions, reviews, and senior-level problem solving.
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Fractional leader
Hands-on ownership when you need a grown-up in the room, but not a full-time hire.
Proof, not positioning
I've done the operator work.
Growth · Revenue · Amazon
Built an agency growth engine
Joined Envision Horizons as employee #1 and later led growth and AI. Built the inbound engine that produced more than half of lead flow, closed $3M+ in annual contract value, and helped deliver four straight years of 50% growth.
AI systems · Internal tools
Built AI systems before there was a playbook
Scoped a production LLM tool that answered questions against live company databases, started an internal AI adoption program, and built one of the first AEO trackers I know of back in 2023.
GEO · Agentic commerce
Built a way to measure AI visibility
Created the methodology behind Trace at Vektor10: how to measure brand visibility, citation presence, and category rank across ChatGPT, Gemini, Perplexity, and Alexa for Shopping.
About me
Part growth operator. Part commerce nerd. Part builder.
I've spent 15+ years inside brands, agencies, marketplaces, and my own companies. I've sold products, run teams, closed enterprise deals, managed ad budgets, rebuilt websites, shipped internal tools, and made plenty of mistakes with my own money.
Today I'm CEO and co-founder of Vektor10, where I work on AI visibility and agentic commerce. I also wrote Instant Checkout, a book about what happens when AI agents start making buying decisions.
I'm interested in useful work with smart people. If the problem sits somewhere between commerce, growth, revenue, and AI, I can probably help.
Got something in mind?
Send me the messy version.
You don't need a polished brief. Tell me what's broken, what you've tried, and what happens if it works.
Or email me directly ↗